TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue ocean strategy: how to crate uncontested market space and make the competition irrelevant
SN  - 1591396190
U1  - 658.802 
PY  - 2004///
CY  - Boston, MA.:  
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
ER  -