Blue ocean strategy:
Kim, W. Chan
Blue ocean strategy: how to crate uncontested market space and make the competition irrelevant/ W. Chan Kim & Renee Mauborgne - Boston, MA.: Harvard Business School Press , 2004 - xv, 240p.: ill. ; 25cm
1591396190 9781591396192
New products
Market segmentation
658.802
Blue ocean strategy: how to crate uncontested market space and make the competition irrelevant/ W. Chan Kim & Renee Mauborgne - Boston, MA.: Harvard Business School Press , 2004 - xv, 240p.: ill. ; 25cm
1591396190 9781591396192
New products
Market segmentation
658.802